MARKETING AUTOMATION
Automations sales understands and marketing runs.
Email sequences, WhatsApp messages, lead scoring, reminders. All wired to the CRM, so a contact who replies lands in front of a person instead of another funnel.
The problem
The email tool doesn't know what happens in the CRM. A salesperson calls a lead who already got three discount emails. WhatsApp runs from a personal phone. Nobody knows which sequences are still live.
What we do
- Touchpoint map: what reaches whom, when, from which system
- Email and WhatsApp sequences designed around the sales process stages
- Official WhatsApp Business API: approved templates, tracked opt-in, automated confirmations and reminders
- Lead scoring and routing to the right salesperson
- Deliverability: SPF, DKIM, DMARC, warm-up, list hygiene
- A dashboard to see what's running and stop it in one click
Stack
Salesforce Marketing Cloud · HubSpot · ActiveCampaign · Brevo · Instantly · WhatsApp Cloud API · n8n · Make
What you keep
Documented flows, approved templates, metrics shared between marketing and sales. The people using it know how to change it.